Building the Productive Information Workplace
SharePoint Marketing Suite
Developed with Microsoft for SharePoint
The SharePoint Marketing Suite is a collection of web analytics and website optimization products that provide insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online marketing programs.
Real time analytics, custom event tracking, path analysis,
Export API, customized dashboards, reports and alerts
Campaign Tracking and Advertising Effectiveness
Data Campaign and traffic sources tracking, goal and tunnel analysis
Behavioral Targeting, Afa and Multivariate Testing
user segmentation, demographics, audience targeting,
user engagement, user activity reports
Voice of Customer
Page-based comments, surveys, website satisfaction polls
SEO violations and errors, page and website speed
search engines and keywords reports
CRM integration, third party tools integration
Automatic detection of significant changes in website
Campaigns, trackers and tracking links management. Built in pixel tracking support
Web Analytics for SharePoint
Know your site and customers
Web analytics SharePoint tools help you boost the sales of your web- based business and increase visitor satisfaction. They enable you to gain a deep insight into your online customers and to know how well your website is performing.
The SharePoint Marketing Suite provides a huge variety of usage reports for SharePoint Internet sites. Whether you need basic stats, custom dashboards or executive reports — we have it all. With our triendly reporting interface, you can use our analytics SharePoint tools to easily create, tilter, segment, schedule, export and publish reports — all at the click of a button. And with our real-time SharePoint web analytics reports, you can view information within minutes of it occurring on your website.
Our SharePoint web analytics tools integrate seamlessly with SharePoint — giving you the power to get to know your customers and improve your business.
Benefit from fast deployment
Create executive analytics dashboards
Identity bottlenecks on your site
Gain complete control over your site's structure
Get notified on significant changes in your site's usage
Understanding the impact your advertising campaigns is one of the most powerful pieces of knowledge that web analytics can give you.
From this, you'll know the value of your advertising dollars and will be able to point to which of your campaigns yields the best results for your business.
The SharePoint Marketing Suite's campaign tracking tool gives you a powerful insight into your campaigns' ettectiveness by monitoring the achievement of your specific business goals. The SharePoint Marketing Suite's goal-tracking tools help you litt the lid on any performance problems, so you'll be able to weed out any underperforming campaigns. Another element in boosting the success of your campaigns, our short URL generator takes your IJRL and squeezes it into a shorter version that's easier for you to share.
Measure conversion and abandonment rate for each of your campaigns Track multiple goals
Evaluate your website's performance in terms of banners, ad positioning and search terms
Generate a shortened, more user-friendly version of your URL
Create unique campaign tracking links, reports and pixels for your affiliates
The SharePoint Marketing Suite's goal tracking tool enables you to keep a record of the most important actions that potential customers take when they visit your website — from tilling out a torm to buying a product. It you want to know whether your subscription newsletter is reaching your target audience, how many people are downloading your brochure, or whether your marketing strategy is leading to a boost in sales, we can help you assess how well these goals are being met. Atter all, goals are the purpose of your website's existence and, it you aren't measuring what leads to their fulfillment, then you're wasting your most powerful and actionable source of data.
Campaign tracking gives you an insight into your conversion rates, whatever they are, allowing you to associate multiple visits, goals, actions and type of visitor with each of your campaigns. With goal tracking, you can view pre-defined goal-conversion tunnels, instantly create new sales tunnels and apply them to historical data or ad-hoc business scenarios. Campaign tracking with the SharePoint Marketing Suite means you can set up a tunnel by using the name of a page, and apply that tunnel to any time period in the past to instantly see the crucial points at which visitors are dropping or.
Armed with these powerful conversion-measurement tools, you can evaluate the success of your online campaigns — and take action to improve them. From your goal tracking data, you'll be able to assess your website's performance in terms of your banners, ad positioning and search terms. You'll have the power to improve your conversion rates by determining which text, buttons, graphics and even colors are encouraging your potential visitors to take action. With campaign tracking, you'll be able to effectively evaluate your traffic sources and show the dollar value of your website. using the invaluable data you've gathered from campaign tracking, you'll know which campaigns are leading to conversions and which are letting you down, helping you reduce dropout rates and ensure that visitors stay on your website.
As part of our tools to help you improve the effectiveness of your online campaigns, the SharePoint Marketing Suite's short URL generator is a module that takes a long IJRL and shortens it into fewer characters. A short URL is much easier to include as a link in an email or Twitter post without breaking it up or taking up unnecessary space, and can be used by your affiliates to track clicks and usage.
Microsoft Atlas Integration
SharePoint Marketing Suite provides a triendly tacility to define visitor segments based on Microsoft Atlas Media Plans, Buys, Placements and Creatives, and consequently provide relevant messages for visitors who arrive from a specific Atlas Ad.
The SharePoint Marketing Suite includes a triendly user interface which displays your Atlas assets in an organized way You can easily drill down from Media Plans down to Creatives, and view all your Ads - including their texts and images.
In order create visitor segments based on any of your Atlas items, simply click the desired item. The newly created segment is now available for use throughout the SharePoint Marketing Suite modules. You can create "content personalization rules" based on the new segment. You can display custom surveys for visitors who belong to the new segment, and have this visitor segment participate in Ala and Multivariate tests.
Realize your site's potential from first click to final conversion
Accurately measuring the appeal and usability of your website's content is the tirst step toward achieving website optimization — a website that is tailored personally to the interests and needs of individual customers, that makes a good tirst impression on visitors when they arrive on your landing page, and instantly engages them with user-triendly design.
The SharePoint Marketing Suite has a range of intelligent and easy-to-use website optimization tools that help you do all these things.
Our AB and multivariate testing tirst help you assess how relevant your content is, which then paves the way for you to personalize your content for different audiences with behavioral targeting. Intlock's website optimization tools also ensure that the tirst thing visitors see is a great landing page, and they also help maximize website usability to give your potential customers the best possible online experience.
Identity your website's most effective content
Deliver the right content to the right people
Maximize your site's impact — from registration torm optimization to final conversion
Optimize website usability with good design
You have the power to measure the relevance and ettectiveness of your website's content, thanks to the SharePoint Marketing Suite's multivariate and AB testing tools. Carrying out AB testing and multivariate testing across any online channel — assessing everything from images and individual pieces of text to entire page layouts — helps you boost website usability and attain website optimization. What's more, creating and running multivariate and AB testing requires zero IT involvement.
Assigning a value to each interaction between a potential customer and your website, multivariate and AB testing allows you to build up an increasingly detailed profile that measures a potential customer's engagement. While AB testing allows for tast design selection, multivariate testing enables you to assess many different variations with smaller traffic requirements and fewer combinations. Such in- depth testing is the key to website optimization, enabling you to identity your most relevant and engaging content and ultimately leading you to optimize website usability, boost your appeal in the eyes of your potential customers and help you maximize conversions.
The SharePoint Marketing Suite's behavioral targeting module helps you tailor your website to ditterent visitors, turning potential customers from anonymous online traffic into individuals. SharePoint audience targeting otters you a rich insight into who your visitors are and what they want from your site, which will empower you to achieve website optimization and lend you a competitive edge. Behavioral targeting enables you to increase visitors' engagement by using real-time website personalization. SharePoint audience targeting enables you to detect visitors' behavior and immediately adapt your content to what they want to see, helping you build up their trust and brand loyalty Our behavioral targeting module is a list of website personalization rules, and each rule is a combination of a page, a UI element and a visitor segment. Behavioral targeting quickly creates these rules for displaying customized content and messages on your website according to specific visitor segments, profiles and channels.
The visitor segment element is key to the website personalization process. Our intelligent SharePoint audience targeting tools empower you to see who plans to buy and who's just looking, helping you to target your marketing, attain website optimization and drive conversions. The visitor segment element of the website personalization rule can be based on various pieces of information from the potential customer, such as whether they are a new or returning visitor, where they've clicked on your site betore, and how many previous visits they've made. Further useful intormation for SharePoint audience targeting can come from the traffic source, such as how the visitor tound your website and what keywords they used to get there. For example, a simple SharePoint audience targeting strategy would be segmentation of viewers who arrived at your website by searching for a certain word on a search engine. All in all, such testing leads to powerful website personalization.
Landing Page Optimization
The SharePoint Marketing Suite's website optimization tools help you evaluate whether your landing page has the most engaging content, boosts your website usability, and maximizes your chances of achieving your business aims. Our landing page optimization tools can help you take your landing page to the next level, ensuring that you make a good tirst impression on your visitors.
Our landing page optimization tools can help you measure your page design, text and layout through a wide variety ottests. Landing page optimization testing eliminates guesswork, getting straight to the heart of what's going to work best on your website. Setting up more than one page in order to test different variables can be an invaluable element of landing page optimization. Testing subject headers and the length of your text are tactors that can usefully indicate what is going to improve website usability and attract visitors and what is likely to discourage them. For example, perhaps you'll tind you achieve website optimization with short, tightly tocused copy on your landing page or, on the other hand, you'll tind that too little information drives potential customers away. In addition, registration torm optimization is equally important, and testing the number of tields in a registration torm can help you on your way to achieving torm optimization. Perhaps you'll learn through torm optimization testing that asking for too much intormation puts potential customers or, or perhaps you'll tind that having many tields is a useful way of gathering rich data about your visitors and helps you achieve torm optimization.
The SharePoint Marketing Suite's segmentation tools are also on hand to help you achieve landing page optimization. Your landing page is otten your tirst point of contact with potential customers, and so website personalization is particularly crucial here — from relevant special offers to a whole look that's targeted to a specific segment. ay teaming up each ad source with its own landing page you'll make sure you're giving your potential customers what they want, and put yourself well on the way to website optimization.
Website Usability Optimization
The SharePoint Marketing Suite help you achieve maximum website usability, offering a range of tools to ensure that your visitors can easily and intuitively attain their objectives. With our versatile SEO reports you can identity problems like broken links, missing pieces of content and performance issues — tactors that can make visitors drop out of your site in trustration. Taking these issues into account will help you optimize your business's potential. In addition, our visitor recording tools provides rich data, capturing every move of the mouse and every click that potential customers make on your website, enabling you to maximize your website's user-triendliness. And our path and click analysis reports tell you what's engaging your visitors' interest, as well as what might be driving them away.
Understand who your customers are
In many current analytics solutions, one key piece of the puzzle is still missing — the customer. You have visitors coming to your website. You know where they came from and what they do when they arrive. aut who are these people?
At Intlock, we leave no stone unturned with our detailed visitor profile reports,which provide valuable intormation about customers from each of your traffic channels. Even better, this information can be gathered into segments, meaning you can know which sort of people respond better to email campaigns and which groups convert more through social media like Facebook. Armed with visitor profiles, you'll know where to invest your time and resources.
understand more about each visitor
Get visitor demographics reports and segments
Analyze visitor behavior, click paths and multiple channels
Link potential customers' information with their activity
With aggregate data you can know the overall number of times a page on your website has been viewed — but it's also important to remember that each view represents an actual person. The old model of webonly analytics is gradually being replaced by a more sophisticated personcentered approach that can lead you to a whole new mine of intormation. With Intlock's visitor profiles, you can learn a lot about your potential customer — from which sources drove them to your website, through to the route they took to conversion. Our detailed reports allow you to go back and look at every click an individual visitor took even on past visits, to know which pages they viewed and which of your goals and tunnels they completed. Our visitor profiles also enable you to know your potential customer's location, company, their SharePoint submissions and more.
Even better, your visitor profiles can be used for cohort analytics, which are essential for making truly useful strategic decisions. Intlock's insightful cohort analytics allow you to tocus on a segment of people who shared a particular experience on your website at a certain moment in time. That way, you can compare visitors who saw a given campaign on your website in January to those who saw it in February, for example. Whats more, with personcentered analytics, you can identity ditterent customer personas to help you discover which marketing tactics have more impact on which type of visitor. You'll be able to know whether your potential customers are engaged — and what to do about it.
Armed with your visitor profile information, Intlock offers many ways to segment your potential customers in real time, based on their browsing behavior or social profile ("single women under 30 from New York," for example). It's possible to define relations between rules ("at least two previous visits and subscribed to newsletter") and you can even specify in which order the events must occur ("visitors who have checked delivery costs atter adding products to their cart"). Segmentation can be carried out based on your visitors Facebook accounts, such as their sex, marital status, number of triends; the positioning of keywords in their search results; the amount of time they spent on a page, and many more options.
You can use a visitor profiles analysis of your potential customers' behavior and click paths to create more targeted campaigns, or to tind highpertorming audiences in new channels. And with Intlock's multichannel analysis, you can also tind out instantly which channels are working best for you — where are your most valuable visitors coming from? Which channels are converting the best? Intlock's visitor profiles are tocused on what your potential customers are doing — from a comparison between successful conversions and ones you've missed out on, down to an examination of a specific viewer's click path. ay linking potential customers' profiles with their activity on your website, you'll be able to conduct erective, welltargeted campaigns, using the SharePoint Marketing Suite's powerful tools to personalize your website to individual customers and driving your conversions even turther.
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